Online Focus Groups / Bulletin Boards
To complement our other online capabilities, Beehive now offers advanced online qualitative methodologies. This enables us to invite targeted groups of people from your research panel, customer database or other sample source to take part in very specific and interactive qualitative research sessions.
Online focus groups and Bulletin Boards (often referred to as BBFG) offer the opportunity to combine the ‘what and why’. BBFG’s are different to face-to-face interviews, but the methodology does offer some huge advantages. Groups can last for as little as an hour or be continuous for days, weeks or months.
- Benefits include:
- Targeted audiences can be invited to one or more “room(s)” to discuss a particular topic(s)
- Cost efficiency through the removal of Geographical boundaries and reduction in venue costs etc.
- Integration of qualitative and quantitative feedback
- Interaction between moderators, observers and participants
- Information can be gathered in a fraction of the time it would usually take
The application for online bulletin boards and focus groups extremely broad and linked to your research panel which already holds profile information of your customer enables even greater insight.
- Here are a few of the applications:
- Diaries - that capture ongoing consumer commentary
- Product tests – e.g. product samples or items a respondent must shop for themselves, which the respondents then provide specific feedback on
- Advertising testing - the ‘whiteboard’ facility enables any media to be displayed (website, advert, video, audio) and respondents can then be lead through a discussion to provide in depth feedback
- Web usability – again using the white board enables a website to be displayed and the respondent asked to perform specific tasks. Their user journey and experience can be cataloged and probed individually or as a group
- Enhancing quantitative feedback - qualitative data can be captured on the completion of an online survey by channeling the respondent seamlessly from the online survey to a bulletin board in order to capture depth of insight and statistical reliability
Respondents can be invited to take part in very specific and interactive qualitative research sessions
Online focus groups and Bulletin Boards (often referred to as BBFG) offer the opportunity to combine the 'what and why'
