Panel and community management

Custom panel and private community management should begin right at the beginning in the planning stage. At Beehive we ensure that your custom panel or private community is designed with effective panel management at its heart.

For us panel management covers a wide range of topics, all of which are important and interlinked:
Panel diversity
Panel representation
Segmentation (such as MOSAIC)
Recruitment programmes
Respondent engagement – why and how?
Respondent communication
Survey frequency
Incentive management
Data quality / panel data audits
Customer validation / information updates (RFM)
Terms and conditions
Community moderation
Churn / retention
Panelist activity reporting

At Beehive we not only have a wealth of experience in building and managing private custom panels but also many years experience of running consumer research panels. From this experience we have created a unique approach to panel management and panel reporting.

When providing our panel management service we manage not only the quality, diversity, responsiveness and engagement of your panelists but can also provide the full research programme:
Questionnaire design
Sample selection
Quota management
Survey scripting/testing
Project campaign management
Fieldwork
Incentive rewards
Report creation