Benefits of custom panels and private communities

Having access to a custom online panel or private community can have very tangible and wide ranging benefits to your business:

• Rapid feedback
  Enabling your business to have access to a targetable group of people that can be quickly and accurately engaged in interactive research studies.
• Greater Insight
  With in depth profiles on panel members and when integrated with segmentation and other customer information enables far greater insight than on other studies.
• Integrating research within your business
  Awareness of the panel and encouragement of its use will mean different departments will ask to use the panel for research projects. With increased usage a regular omnibus study can prove extremely powerful.
• Enhance Customer Loyalty
  Customers are often passionate about your brand. Engaging with them and asking for feedback makes them feel they are being listened to, which leads to positive word-of-mouth (WOM).
• Integrating qualitative and quantitative feedback
  Whether inviting your custom panel members to interactive quantitative research studies and Online Focus Groups/Bulletin Board discussions or using your private community enables a powerful qual / quant mix to your research.
• Cost Effective Research
  Online research is considerably more cost effective than phone or postal methodologies and a custom panel or private community lowers the cost of sample provision.
• Engagement through interactive studies
  Online research surveys can be made to be extremely enagaging to encourage response and participation. Use of media such as audio, video and images enable a far greater level of interaction not possible in phone or postal studies.