Custom Research Communities

A branded research community is similar to a research panel except that the group of pre-registered respondents is able to communicate with each other through discussion threads in addition to taking part in research surveys and/or customer feedback sessions.

• The benefits of a branded research community to your business are:
• Rapid feedback
• Greater Insight
• Integrating research within your business
• Enhance Customer Loyalty
• Integrating qualitative and qualitative feedback
• Cost Effective Research
• Engagement through interactive studies

Research communities do require careful moderation to ensure the maximum value is derived from the research. Topics may be suggested and members respond in their own time to add to the group discussion.

Research community strategy, design and moderation

• When creating your private research community we use our expertise to:
• Recruit community members
• Define appropriate incentives
• Define member rules and T&C’s
• Set up member communication programmes
• Manage the community diversity and representativeness
• Manage the incentive programme
• Moderate the community

User profiles allow you to gain useful background information on your respondents

Communities allow your respodents to communicate with one another