Custom research panel and community management

Research panel and community management should begin right at the beginning in the planning stage. At Beehive we ensure that your research panel or branded community is designed with effective panel management at its heart.

Panel management covers a wide range of topics, all of which are important and interlinked:
Panel diversity
Panel representation
Segmentation
Recruitment programmes
Respondent engagement – why and how?
Respondent communication
Survey frequency
Incentive management
Data quality / panel data audits
Customer validation / information updates (RFM)
Terms and conditions
Community moderation
Churn / retention
Panelist activity reporting

At Beehive we not only have a wealth of experience in building and designing custom research panels but also many years experience of managing them. From this experience we have created a unique approach to panel management and panel reporting.

When providing our panel management service we manage not only the quality, diversity, responsiveness and engagement of your panelists but also support the full research programme:
Questionnaire design
Sample selection
Quota management
Survey scripting/testing
Project campaign management
Fieldwork
Incentive rewards
Report creation

For advice on best practice and how to extract the greatest benefit from your panel, see our free 24 page Research Panel Management Best Practice guide.

Intelligent Custom Research Panel reporting can help you get the most out of your asset

Segmentation can add extra insight into your results

Understanding your respondents and their motives can help you understand their reponses